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2025
Qura AI
Boost social media productivity by generating context-aware replies and transforming long-form content from videos and articles into engaging posts for platforms like X and LinkedIn.
Boost social media productivity by generating context-aware replies and transforming long-form content from videos and articles into engaging posts for platforms like X and LinkedIn.
My Role :
Web and Mobile UI Design, Interaction Design and Prototyping.
Web and Mobile UI Design, Interaction Design and Prototyping.
Responsibilities
Audited the existing landing page and extension for usability and brand alignment issues.
Redesigned the landing page to clearly communicate Qura AI’s core value proposition and drive sign-ups.
Redesigned the Chrome extension UI and email templates for speed, simplicity, and better content flow.
Collaborated with engineers to refine the user interaction model and micro-interactions.
Developed a mini design system ensuring visual consistency and scalability across products.
Audited the existing landing page and extension for usability and brand alignment issues.
Redesigned the landing page to clearly communicate Qura AI’s core value proposition and drive sign-ups.
Redesigned the Chrome extension UI and email templates for speed, simplicity, and better content flow.
Collaborated with engineers to refine the user interaction model and micro-interactions.
Developed a mini design system ensuring visual consistency and scalability across products.
CORE PROBLEM
The original landing page and Chrome extension lacked visual clarity, narrative structure, and a strong sense of brand identity.
For the landing page, the challenge was that users didn’t immediately understand what Qura AI did or how it stood out. The layout was text-heavy, with poor hierarchy and minimal emotional engagement—leading to low retention and conversions.
For the Chrome extension, the interface felt cluttered, requiring too many clicks to generate or repurpose content. Users needed a faster, more intuitive way to interact with AI without cognitive overload.
In short, the existing design didn’t reflect Qura AI’s potential as a next-generation productivity tool.
The original landing page and Chrome extension lacked visual clarity, narrative structure, and a strong sense of brand identity.
For the landing page, the challenge was that users didn’t immediately understand what Qura AI did or how it stood out. The layout was text-heavy, with poor hierarchy and minimal emotional engagement—leading to low retention and conversions.
For the Chrome extension, the interface felt cluttered, requiring too many clicks to generate or repurpose content. Users needed a faster, more intuitive way to interact with AI without cognitive overload.
In short, the existing design didn’t reflect Qura AI’s potential as a next-generation productivity tool.
DESIGN STRATEGY
1. Discovery & Audit
I conducted a heuristic evaluation of both the landing page and extension, mapping user pain points. I also analyzed competitor products like Jasper, Copy.ai, and TweetHunter to identify design gaps and opportunities in engagement flow.
2. Defining the Experience Goals
I set three experience pillars for the redesign:
Clarity: Communicate value in under 5 seconds.
Speed: Minimize steps to generate and post content.
Emotion: Evoke creativity and confidence through visuals and tone.
3. Landing Page Redesign Strategy
I restructured the landing page with storytelling at its core: a strong hero message, a visual demonstration of the AI in action, and focused CTAs that led users naturally to the Chrome extension.
I introduced clean typography, dynamic gradients, and micro-animations to convey Qura AI’s intelligence and energy—without overwhelming users.
4. Chrome Extension Redesign
For the extension, I created a compact, modular layout optimized for multitasking. Users could instantly summarize, generate replies, or rephrase content with minimal friction.
A key addition was “Smart Context Mode”, which allowed users to auto-detect the platform (X, LinkedIn, etc.) and tailor content tone accordingly.
5. Design System & Collaboration
I documented component styles—buttons, modals, text fields, and cards—ensuring consistency across touchpoints. I also worked closely with engineers to fine-tune micro-interactions like loading states and AI typing animations to make the product feel alive.
1. Discovery & Audit
I conducted a heuristic evaluation of both the landing page and extension, mapping user pain points. I also analyzed competitor products like Jasper, Copy.ai, and TweetHunter to identify design gaps and opportunities in engagement flow.
2. Defining the Experience Goals
I set three experience pillars for the redesign:
Clarity: Communicate value in under 5 seconds.
Speed: Minimize steps to generate and post content.
Emotion: Evoke creativity and confidence through visuals and tone.
3. Landing Page Redesign Strategy
I restructured the landing page with storytelling at its core: a strong hero message, a visual demonstration of the AI in action, and focused CTAs that led users naturally to the Chrome extension.
I introduced clean typography, dynamic gradients, and micro-animations to convey Qura AI’s intelligence and energy—without overwhelming users.
4. Chrome Extension Redesign
For the extension, I created a compact, modular layout optimized for multitasking. Users could instantly summarize, generate replies, or rephrase content with minimal friction.
A key addition was “Smart Context Mode”, which allowed users to auto-detect the platform (X, LinkedIn, etc.) and tailor content tone accordingly.
5. Design System & Collaboration
I documented component styles—buttons, modals, text fields, and cards—ensuring consistency across touchpoints. I also worked closely with engineers to fine-tune micro-interactions like loading states and AI typing animations to make the product feel alive.
SOLUTION
The redesigned experience positioned Qura AI as a powerful yet approachable content creation companion.
Landing Page: Clean, visually balanced, and conversion-focused. The new layout guides users through discovery, feature understanding, and instant action.
Chrome Extension: Lightweight and intuitive, enabling users to create or repurpose content in just a few clicks.
Unified Visual Identity: Modern gradient palette, rounded elements, and subtle motion create a cohesive feel across the ecosystem.
The redesigned experience positioned Qura AI as a powerful yet approachable content creation companion.
Landing Page: Clean, visually balanced, and conversion-focused. The new layout guides users through discovery, feature understanding, and instant action.
Chrome Extension: Lightweight and intuitive, enabling users to create or repurpose content in just a few clicks.
Unified Visual Identity: Modern gradient palette, rounded elements, and subtle motion create a cohesive feel across the ecosystem.
